Which little pig are you? Everyone knows the story of the 3 little pigs, they left home to seek their fortune. The first one built a house built of straw, the second built a house built of sticks and the third and cleverest little pig made a house built of bricks.

Source:Which Little Piggy Are You?

Consumer interest in green building exploded in 2007, and it’s still growing. Thanks to extensive media coverage, an increasing number of consumers are becoming familiar with sustainability and green building. Newspapers warn about climate change and soaring gas prices. Retail giants like Wal-Mart have adopted sustainable practices and opened green stores. Hollywood has jumped on the green bandwagon, incorporating green practices in its 2008 Oscars. Home and garden television shows offer a steady stream of shows promoting green living.

Source:Consumer Attitudes About Green Building

Not only has green building and conservation emerged as the most important trend in homebuilding, but according to some experts will help drive the U.S. economy once the current recession eventually rebounds. So how can builders and developers hope to capture both the imagination and the dollars of homebuyers given the enormous complexity of ‘green’ building?

Source:Is There Really Gold In Building And Selling Green?

There are three, interdependent challenges to Florida housing providers: a) Safety; b) Affordability; and c) Energy efficiency. If we can’t find a way to address all three challenges at the same time, we’re likely to complicate solutions for two of them while we focus only on the third. For instance: We can make houses super-safe and super-energy-efficient while driving costs beyond the abilities of most folks to pay.

Source:Three Practical Solutions To Stop Florida's Green Sustainable Housing From Free Falling

As the Santa Barbara real estate market has slowed in the last 18 months, it makes sense that some Realtors are trying to stand out with niche marketing efforts. One of these niches seems to be Realtors marketing themselves as eco-friendly and green.

Source:How Green Is Your Santa Barbara Home And Realtor?